The Fast Food Industry produced $278.6 billion in sales in 2021, and much of it can be attributed to firms maintaining ingredient quality
If your food isn't excellent and consumers can't anticipate the same experience every time they visit a franchise, you won't build a loyal client base.
But technology advances help firms remain ahead of the curve.
Many improvements are explored to keep customers coming back and increase earnings.
New drink lids are one example. A popular TikTok video shows McDonald's experimenting at certain franchisees. Consider it.
In the video, shared by Ollie (@oll3 02), a drink is put uncovered in a single-cup machine.